We’ve switched to HVO fuel to cut CO2e emissions

Here at Pixipixel, we are taking proactive steps to reduce our impact on the environment. We are proud to announce that now ninety percent of our vehicles and all generators have switched from diesel to lower carbon fuel.

We believe to be one of the first rental companies to transition from traditional fuels to Hydrotreated Vegetable Oil (HVO). Synthesised from waste cooking oils such as rapeseed and sunflower, HVO is considered significantly better for the environment when compared with regular diesel.

Because it’s 100% renewable, biodegradable and non-toxic, HVO causes less pollution and helps to improve air quality. This type of fuel can reduce carbon emissions by a substantial 90%. After assessing our fuel usage for the past twelve months, it is estimated that Pixipixel will have created significant greenhouse gas reductions, preventing approximately 105,000 kg of CO2e from entering the atmosphere annually.

One of the challenges associated with the transition to HVO is its limited availability in the UK so we’ve installed an onsite tank that is capable of storing thousands of litres of fuel at our facility in Tottenham, North London. We decided to rely only on suppliers with fuel certified to the International Sustainability & Carbon Certification (ISCC).

Our intention is to become a net zero carbon organisation by 2030. To underpin this goal, we’ve already implemented a number of green initiatives to improve our operations, running more sustainably. Both of our facilities in Hoxton and Tottenham are run on 100% renewable electricity, we had Climate Change & Sustainability training and created an employee-led emission reduction plan for each department in the business for 2022. 

We are committed to continually reducing our carbon footprint. Technology, timelines and costs are currently prohibitive for us to convert our fleet to zero emission vehicles. The suitable vehicle simply doesn’t exist yet. In the meantime, we see our transition to HVO fuel as a big step on our path to Net Zero. We hope all suppliers to the film and advertising industries who have their own fleets and generators follow our lead and we’re happy to collaborate and assist others in achieving this.